AIDS, which is a sad disease of our century is increasingly at the heart of communications campaigns, in all media.
So at a time when young people are growing in the new communication channels, what better than a nice smartphone application to talk about it.
50,000 condoms distributed to youth, with the back a unique QR code that prompts you to download an application to the target well funny. You launch the application, you place the smartphone on your bed, and once completed your sex, you stop the stopwatch.
You then have the opportunity to share your graphics on the site of application. Here is a nice little application that help this cause, because 39% of young people using the application say they favor the use of condoms.
Free till tomorrow (Friday) so grab it while you can.