Steve Jobs: Get Rid of the Crappy Stuff – Carmine Gallo – Your Communications Coach – Forbes »

It takes courage to reduce the number of products a company offers from 350 to 10, as Jobs did in 1998.  It takes courage to remove a keyboard from the face of a smartphone and replace those buttons with a giant screen, as Jobs did with the iPhone.  It takes courage to eliminate code from an operating system to make it more stable and reliable, as did with Snow Leopard.  It takes courage to feature just one product on the home page of a Web site as does with each new major product launch.  It takes courage to make a product like the iPad that is so simple a child can use it.  And it takes courage to eliminate all of the words on a PowerPoint slide except one, as Steve Jobs often does in a presentation.

— Carmine Gallo

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