Up There / The Ritual Project

via theimport.co.uk

Mastering the lost art of hand-painted can take years, and with the age old tradition steadily dying out, today’s apprentices may have no spaces or clients left…. It’s this touching story of art, expertise and craftsmanship that is so beautifully captured in the short film ‘Up There‘, created as part of a campaign for Stella – The Ritual Project – that celebrates the “meticulous ceremony that goes into pouring a perfect glass of lager”….

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